M I - Introduction to Entrepreneurship

U1 - What is entrepreneurship?, Success stories of Entrepreneurs, Case studies on Uber and Warby Parker, Story of ID Fresh

U2 - Failure studies of Entrepreneurs, Case study on Failure of Kellogs in Indian Market 

U3 - Understanding the importance of identifying the opportunities in the market, Validating customer requirements in entrepreneurship.

M II  - Business Idea generation by identifying Opportunities

U1 - Brainstorming Techniques for Idea Generation, Identifying Market Needs and Gaps, Analyze for areas where consumer needs are not being fully met

U2 - Validating Business Ideas

U3 - Market Research and Customer Discovery, Clarify Unique Selling Proposition

U4 - Financial, operational and technical feasibility of the idea generated

U5 - Drafting a Business Idea from the result of brainstorming and feasibility studies

U2 - Failure studies of Entrepreneurs, Case study on Failure of Kellogs in Indian Market