Syllabus

INTRODUCTION TO GLOBAL BUSINESS Programme 

BBA INTERNATIONAL BUSINESS Course Code BIB1CJ102 

Course Title Introduction to Global business Type of Course Major Semester 1 Academic Level 100 – 199 Course Details Credit Lecture per week Tutorial per week Practicum per week Total Hours 4 4 -  60 Pre-requisites  

Course Summary The course focuses imparting knowledge and skills on- a) History, evolution, growth & development of International Business. b) Reasons for Existence of MNC s and their strategies c) Government policies & procedures applicable for International Business. The Course is designed to impart sound knowledge about International Business operations through lectures, seminars, case studies & Group Discussions etc. to make learning challenging.  

Course Outcomes (CO): After completion of the Course students will be able to have an awareness about the foundations of basis of trade and gains from trade, opportunities and challenges involved, and support and strategy parameters of International Business from an Indian perspective  This course will enable the students to achieve the following outcomes. CO CO Statement Cognitive Level* Knowledge Category# Evaluation Tools used 

CO1 Get an introduction of International Business U C Case study CO2 Various institutional framework in International Business U C Group Discussions CO3 Details about international trade and the policies An F Case study CO4 Multinational Enterprises U C Case study  * - Remember (R), Understand (U), Apply (Ap), Analyse (An), Evaluate (E), Create (C)# - Factual Knowledge(F) Conceptual Knowledge (C) Procedural Knowledge (P) Metacognitive Knowledge (M)  Module Unit Content Hrs (60) Internal (30) External (70)

 I Introduction to International Business 10 20 16 

1 Concept of Globalisaltion, Need for International business, Nature of international business, drivers of cross-border business, routes of global business and active players in multinational business. 

2 Concept of Internationalization. Managing diverse human resources, Concept of international monetary system   

3 Mode of Entry- Export & Import, Contracting strategies, Foreign Direct Investment, Strategic Alliance and Network collaboration    II Institutional framework for International Business and Economic Integrations 10 18 

4 Importance of Institutional framework in international business, International Institutions in International Business: World Bank Group, IMF, UNCTAD, WIPO, UNIDO, ADB and UN-ESCAP, WTO and Regional Economic Integration, Overview of international economic integration and types. III International Trade: Policy framework, Procedures and documentation 18 

5 Free Trade Agreements- Trade Diversion Vs Trade Creation, Introduction to Trade Policy, Tools for trade policy – Tariffs, Non-Tariff trade Barriers, Quotas, Overview of India’s foreign trade policy, Purpose of protectionism, EXIM Policy, INCOTERMS. 18 

6 Significance of documentation in international trade, commercial and regulatory documents in international trade. IV Concept of Multinational Enterprises  18 

7 Different types of MNEs, Various techniques to measure MNE’s internationailsation, assess emerging MNEs from rapidly developing economies 10 

8 Conceptual framework of E Business, E Business Models, Global e marketing and e services  

V Open Module     Case studies 

1.Global Company Analysis: Select a multinational company (MNC) headquartered in a different country. Students research the company's global operations, analyzing its entry strategy, marketing mix (product, price, place, promotion) in different regions, and how it adapts to cultural and legal environments. 

2.Case Study: Provide a case study involving an international trade transaction. Students research and identify the most appropriate Incoterm (e.g., CIF, FOB) based on factors like risk allocation, transportation responsibilities, and cost considerations. 

3.Global Negotiation Role-Play: Students role-play a business negotiation between representatives from different cultures. The scenario can involve a contract agreement, joint venture formation, or cross-cultural business etiquette challenges. 

4.Global Virtual Team Project: Divide the class into virtual teams with members from different backgrounds. They collaborate online to develop a business plan for a product or service targeting a global market. This tests their communication, project management, and cultural sensitivity skills. 12 10   

Text Books and Reference Books:  1. Sumati Varma. (2013). International Business (1st edi), Pearson.  2. Charles Hill. (2011). International Business: Text & Cases, Tata McGraw Hill, New Delhi.  3. Warren J. Keegan. (2010). Global Marketing Management (9th edi), Prentice Hall of India, NewDelhi. International Business by Daniel and Radebaugh –Pearson Education- 10th Edition