Syllabus

Professional Business Skills - Common Course 

BACHELOR OF BUSINESS ADMINISTRATION  - GBCM3A02T- PROFESSIONAL BUSINESS SKILLS 

 Lecture Hours per week: 4        Credits: 4  Internal: 20,          External: 80

  Objectives:  

To update and expand basic Informatics skills of the students.  

To equip the students to effectively utilize the digital knowledge resources for their study. 

 Module I: 

Professionalism: Meaning -Definition – Characteristics - Traits and Qualities of a  good  professionals  - Professionalism  in  business  - Professional  Skills:  important  soft  skills  for  business success- Professionalism in Communication: Verbal Communication: Professional  Presentation -- Different Presentation Postures- Written Communication: Email - Significance of  Email in business – Email etiquette: format - rules – dos and don’ts - Technical Documentation:  Standards – Types (15 Hours) 

 Module II:  

E-Learning: Introduction of electronic learning - benefits and drawbacks of e-Learning - Online education - Digital age learners - Knowledge resources on internet - E-books,  Audio, Video and other means for e-learning- Introduction to e-content development and tools - Online libraries – MOOCs - The e-Learning as a service Industry - major technologies used in e-  learning- different approaches for e-Learning delivery - E-learning in India (12 Hours) 

 Module III: 

Business Data Analysis :  Features of New Generation  Computers–Concept of data  analysis – Business Data Analysis – Data Analyst – Types of analysts - organisation and source of  data, importance of data quality, dealing with  missing or incomplete data- Social Networking  Analysis – Big Data Analysis - Role of Data Scientist in Business & Society -  Role of Artificial Intelligence and   Intelligent Agents in e-business - Ethical and Legal considerations in Business Analytics  (18 Hours) 

Module IV: 

Socio-Cyber Informatics: IT and society - Digital Divide–Digital natives-Cyberspace- New opportunities and threats - Cyber ethics - Cyber crimes -Types - Cyber Laws – Organisations related with cyber laws-Cyber addictions - Information overload - Health issues - e- waste and Green Computing –Recent E-governance initiatives in India (10 Hours) 

 Module V: 

Digital Marketing : Introduction to Digital marketing Environment–meaning &Concept – Need for digital marketing – Advantages and disadvantages of digital marketing -Trends in digital marketing- Types of digital marketing – Business models in digital marketing Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), Business to Employees  (B2E), Business to Government (B2G) - Online advertising - types of online advertising. Top e-commerce websites around the world and its scenario in India. PPC (Pay Per Click) advertising – Search engine Analytics – search engine ads – social media channels and ads  (15 Hours) 

 References Books: 

 1. Professional Business Skills – Lee Pelitz 2nd Edition  

2. Peter Norton, Introduction to Computers, Tata McGraw Hill Private Limited, New Delhi, 2009.  

3. Alan Evans, ITL ESL, Leslie Lamport, Dolores Etter, Darren George,  

Kenneth C Laoudon, Gary Rogers, Rainer Handel, INFORMATICS -Technology in Action, Pearson Education, Delhi, 2009.  

4. V.Rajaraman, Introduction To Information Technology, PHI Learning Private Limited,New Delhi, 2009.  

5. Daniel Minoli&EmmaMinoli, Web Commerce Technology Hand Book, Tata McGraw Hill, New Delhi, 2009  

6. Godfrey Parkin,DigitalMarketing:Strategies for online success,New Holland publishers Ltd,2009  

7. Damian Ryan,Understanding Digital marketing:Marketing strategies for Engaging the Digital generation, Kogan page, 3rd Edition, 2014 

7. Jonah Berger,Contagious Why things catch on,Simon&Schuster, 2013  

8. Turban E, Armson, JE, Liang, TP &Sharda, Decision support and Business Intelligence Systems, 8thEdition, John Wiley & Sons, 2007  

9. Frank J. Ohlhorst, Big Data Analytics, 1st Edition, Wiley, 2012.  

10. Efraim Turban, Ramesh Sharda, Jay Aronson, David King, Decision Support and Business Intelligence Systems, 9th Edition, Pearson Education, 2009  

11. Microsoft Office 2007 Business Intelligence - Reporting, Analysis, and Measurement from the Desktop, Doug Harts, TATA McGraw-Hill Edition, 2008  

12. Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner, GalitShmueli, Nitin R. Patel, Peter C. Bruce, Wiley Publication, 2010  

13. Data Mining: Concepts and Techniques”, Morgan Kaufmann Publication, 3rd Edition, 2011  

14. Data Science for Business – What you need to know about data mining and data-analytic thinking, 

15. Foster Provost, Tom Fawcelt, O’ Reilly Media Publication, 2013