Programme

BBA INTERNATIONAL BUSINESS HONOURS

Course Code

  BIB1FM105

Course Title

Entrepreneurship & Startups

Type of Course - MDC

Semester - 1

Academic Level - 100 – 199

Course Details                    Total hours (45)       Credit

Lecture per week 3

Tutorial per week   3

Practicum per week                  Nil

T

Pre-requisites

 An idea about fundamental business concepts will be an advantage.  An interest in starting new ventures will always help in excelling in this paper.

Course Summary

This course explores the essentials of entrepreneurship and introduction on startups. This course will give a comprehensive understanding of the entrepreneurial mindset, develop essential skills to identify and evaluate business ideas, and learn the steps involved in building a thriving business plan

Course Outcomes (CO): The course aims to enable the students to understand what is entrepreneurship and the step-by-step process of starting a business. This will also enable students to identify the sources of fund for startup.

This course will enable the students to achieve the following outcomes.

  CO

CO Statement

Cognitive  Level*

Knowledge Category #

Evaluation Tools used

CO1

Identify the characteristics and skills of successful entrepreneurs.

U

C

Case study

CO2

Develop a process for generating and evaluating business ideas.

Ap

P

Brainstorming exercises

CO3

Create a comprehensive business plan for a new venture.

Ap

P

Presentation

CO4

Explore funding options and financial management for startups.

An

C

Group Discussion and field visits

CO5

Learn about marketing strategies and customer acquisition for startups.

Ap

P

Presentation

CO6

Gain insights into the challenges and opportunities faced by startups in today's market and how to pitch a business idea in the competitive market

Ap

P

Presentation

* - Remember (R), Understand (U), Apply (Ap), Analyse (An), Evaluate (E), Create (C)

# - Factual Knowledge (F) Conceptual Knowledge (C) Procedural Knowledge (P) Metacognitive Knowledge (M)

Detailed Syllabus:

Module

Unit

Content

Hrs (60)

Internal (30)

External (70)

M I - Introduction to Entrepreneurship

U1 - What is entrepreneurship?, Success stories of Entrepreneurs, Case studies on Uber and Warby Parker, Story of ID Fresh

U2 - Failure studies of Entrepreneurs, Case study on Failure of Kellogs in Indian Market 

U3 - Understanding the importance of identifying the opportunities in the market, Validating customer requirements in entrepreneurship.

M II  - Business Idea generation by identifying Opportunities

U1 - Brainstorming Techniques for Idea Generation, Identifying Market Needs and Gaps, Analyze for areas where consumer needs are not being fully met

U2 - Validating Business Ideas

U3 - Market Research and Customer Discovery, Clarify Unique Selling Proposition

U4 - Financial, operational and technical feasibility of the idea generated

U5 - Drafting a Business Idea from the result of brainstorming and feasibility studies

 M III

Building a Business Plan

U1 - Key Components of a Business Plan

U2 - Market Analysis and Competitive Landscape, Revenue generation methods,

  U3 - Financial Projections and Forecasting

U4 - Marketing and Sales Strategies

U5 - Management Team and Operational Plan

 M IV

Launching and Managing a Startup

U1 - Choosing the Right Legal Structure for your Business

U2 - Fundraising Strategies for Startups: Bootstrapping, Angel Investors, Venture Capital, Financial Management and Accounting for Startups, Government schemes to support start up, Government institutions helping start up

U3 - Building and Managing a High-Performance Team

U4 - Marketing and Sales Strategies for Startups: Customer Acquisition and Retention

V

Open ended module

• Case studies

• Identifying products which don’t satisfy consumer needs and thus identifying a new business opportunity.

• Create and present a complete business plan

• Pitch product /service to attract investors by crafting a compelling story

Text books and Reference Books

Hazelgren, B. J., & Covello, J. A. (2018). The complete book of business plans: Simple steps to writing powerful business plans. AMACOM.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

McGonagle, M. P. (2020). Writing a modern business plan. Routledge.

Kuratko, D. F., & Rao, T. V. (2017). Entrepreneurship: Theory, Process, and Practice. Cengage Learning India.

Desai, V., & Desai, V. (2017). Entrepreneurship: Concepts, Theory and Perspective. Wiley India Pvt. Limited.

Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.

Thiel, P., & Masters, B. (2014). Zero to one: Notes on startups, or how to build the future. Currency.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Kawasaki, G. (2015). The art of the start 2.0: The time-tested, battle-hardened guide for anyone starting anything. Portfolio.

Livingston, J. (2007). Founders at work: Stories of startups' early days. Apress.

BBA INTERNATIONAL BUSINESS HONOURS

  BIB1FM105: Entrepreneurship & Startups (MDC)

5th module – open ended

Case studies

Identifying products which don’t satisfy consumer needs and thus identifying a new business opportunity.

Create and present a complete business plan

Pitch product /service to attract investors by crafting a compelling story