Programme

BBA INTERNATIONAL BUSINESS HONOURS

Course Code

  BIB1FM105

Course Title

Entrepreneurship & Startups

Type of Course

MDC

Semester

1

Academic Level

100 – 199

Course Details

Credit

Lecture per week

Tutorial per week

Practicum per week

Total Hours

3

3

-

45

Pre-requisites

 An idea about fundamental business concepts will be an advantage. An interest in starting new ventures will always help in excelling in this paper.

Course Summary

This course explores the essentials of entrepreneurship and introduction on startups. This course will give a comprehensive understanding of the entrepreneurial mindset, develop essential skills to identify and evaluate business ideas, and learn the steps involved in building a thriving business plan

Course Outcomes (CO):

The course aims to enable the students to understand what is entrepreneurship and the step-by-step process of starting a business. This will also enable students to identify the sources of fund for startup.

This course will enable the students to achieve the following outcomes.

CO

CO Statement

Cognitive  Level*

Knowledge Category#

Evaluation Tools used

CO1

Identify the characteristics and skills of successful entrepreneurs.

U

C

Case study

CO2

Develop a process for generating and evaluating business ideas.

Ap

P

Brainstorming exercises

CO3

Create a comprehensive business plan for a new venture.

Ap

P

Presentation

CO4

Explore funding options and financial management for startups.

An

C

Group Discussion and field visits

CO5

Learn about marketing strategies and customer acquisition for startups.

Ap

P

Presentation

CO6

Gain insights into the challenges and opportunities faced by startups in today's market and how to pitch a business idea in the competitive market

Ap

P

Presentation

* - Remember (R), Understand (U), Apply (Ap), Analyse (An), Evaluate (E), Create (C)

# - Factual Knowledge(F) Conceptual Knowledge (C) Procedural Knowledge (P) Metacognitive Knowledge (M)

Detailed Syllabus:

Module

Unit

Content

Hrs (60)

Internal (30)

External (70)

I

Introduction to Entrepreneurship

1

What is entrepreneurship? Success stories of Entrepreneurs, Case studies on Uber and Warby Parker, Story of ID Fresh

2

Failure studies of Entrepreneurs, Case study on Failure of Kellogs in Indian Market

3

Understanding the importance of identifying the opportunities in the market by validating customer requirements in entrepreneurship.

II

Business Idea generation by identifying Opportunities

4

Brainstorming Techniques for Idea Generation, Identifying Market Needs and Gaps, Analyze for areas where consumer needs are not being fully met

5

Validating Business Ideas

6

Market Research and Customer Discovery, Clarify Unique Selling Proposition

7

Financial, operational and technical feasibility of the idea generated

8

Drafting a Business Idea from the result of brainstorming and feasibility studies

 III

Building a Business Plan

9

Key Components of a Business Plan

10

Market Analysis and Competitive Landscape, Revenue generation methods,

11

Financial Projections and Forecasting

12

Marketing and Sales Strategies

 13

Management Team and Operational Plan

IV

Launching and Managing a Startup

10

14

Choosing the Right Legal Structure for your Business

15

Fundraising Strategies for Startups: Bootstrapping, Angel Investors, Venture Capital, Financial Management and Accounting for Startups, Government schemes to support start up, Government institutions helping start up

16

Building and Managing a High-Performance Team

17

Marketing and Sales Strategies for Startups: Customer Acquisition and Retention

V

Open ended module

7

18

Create and present a complete business plan

19

Pitch product /service to attract investors by crafting a compelling story

Text books and Reference Books

Hazelgren, B. J., & Covello, J. A. (2018). The complete book of business plans: Simple steps to writing powerful business plans. AMACOM.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

McGonagle, M. P. (2020). Writing a modern business plan. Routledge.

Kuratko, D. F., & Rao, T. V. (2017). Entrepreneurship: Theory, Process, and Practice. Cengage Learning India.

Desai, V., & Desai, V. (2017). Entrepreneurship: Concepts, Theory and Perspective. Wiley India Pvt. Limited.

Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.

Thiel, P., & Masters, B. (2014). Zero to one: Notes on startups, or how to build the future. Currency.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Kawasaki, G. (2015). The art of the start 2.0: The time-tested, battle-hardened guide for anyone starting anything. Portfolio.

Livingston, J. (2007). Founders at work: Stories of startups' early days. Apress.

BBA INTERNATIONAL BUSINESS HONOURS

  BIB1FM105: Entrepreneurship & Startups (MDC)

5th module – open ended

Case studies

Identifying products which don’t satisfy consumer needs and thus identifying a new business opportunity.

Create and present a complete business plan

Pitch product /service to attract investors by crafting a compelling story