Unit 4



Brainstorming, Connecting Ideas, Writing Thesis Statement, Writing Topic Sentences, Writing an Outline, Writing Paragraphs

Brainstorming - Electronic Brainstorming

Brainstorming is a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem, in which participants are encouraged to think without interruption. Brainstorming is a group activity where each participant shares their ideas as soon as they come to mind. At the conclusion of the session, ideas are categorized and ranked for follow-on action.

When planning a brainstorming session it is important to define clearly the topic to be addressed. A topic which is too specific can constrict thinking, while an ill-defined topic will not generate enough directly applicable ideas. The composition of the brainstorming group is important too. It should include people linked directly with the subject as well as those who can contribute novel and unexpected ideas.

We can come up with solutions to problems by brainstorming. The facilitator hosts the session. The participants take turns to suggest ideas. Someone jots down these ideas. During this process, it is important to encourage as many ideas as possible. We need to welcome even absurd and wild ideas. This is important to unleash creativity.

Benefits of brainstorming:

  • Encourages new ideas

  • Releases creative and novel solutions

  • Higher engagement than other team activities like meeting and presentations

  • Higher satisfaction in team members

  • People are more motivated to work on ideas they helped generate

  • It does not require expensive software.

In this technique the participants interact with each other using a device. With the BBA Hons batch, I am experimenting the possible methods of using smartphones, tablets, and computers. Thankfully, modern e-brainstorming software supports the use of it. The greatest advantage of brainstorming in this method would be flexibility of time. This sort of brainstorming gained widespread recognition during the Covid days.

Many Corporates and business houses still use it. Travel expenses, time factor are cited as advantages. Time zones, mode of dressing are cited as disadvantages.

Step 1: Invitation to join

The host sends out an email invitation.

The email contains general guidelines and links.

Sometimes, participants have to install the required software.

Step 2: Idea generation and analysis

The ideas are typed by the participants.

These ideas are collected together and displayed to the team members.

Step 3: Idea analysis

The ideas are then discussed by virtual meeting software like Zoom or WebEx.

It is common for information to be shared between the company and its employees or the company and its customers. Effective communication within or outside of the business is vital for a company to function. Business communication is a continuous process that can be done in many ways and various channels.

When a business has good communication with its internal and external affairs, it can run smoothly. It is vital in transmitting information that can impact the industry and its success. For business communication students, finding a topic that can best suit their research papers is not that hard when they understand its importance and how it can affect the running of a business.

List of topics for Brainstorming:

  • The different ways men and women communicate in the business environment

  • The effects of good business communication in business development and growth

  • Communication and its relation to marketing effectiveness

  • How effective communication can help in dealing with global companies

  • The theories of communication and their different roles in the corporate world

  • How communication influence decision-making within the company

  • The effect of communication in overcoming business challenges

  • Effective communication skills in the management sector

  • Convincing customers to buy products through good communication

  • How business communication and effective marketing go hand in hand

Connecting Ideas

Connecting Ideas 1

Connecting Ideas 2

What is a thesis statement?

A thesis statement summarizes the central points of your essay. It is a signpost telling the reader what the essay will argue and why.

The best thesis statements are:

  • Concise: A good thesis statement is short and sweet—don’t use more words than necessary. State your point clearly and directly in one or two sentences.

  • Contentious: Your thesis shouldn’t be a simple statement of fact that everyone already knows. A good thesis statement is a claim that requires further evidence or analysis to back it up.

  • Coherent: Everything mentioned in your thesis statement must be supported and explained in the rest of your paper.

Placement of the thesis statement

The thesis statement generally appears at the end of your essay introduction or research paper introduction


Writing Thesis Statements

Link to PDF https://shared.ontariotechu.ca/shared/department/student-life/student-learning-centre/tip-sheets/writing/thesis-statement-worksheet.pdf

Writing Topic Sentences

Writing Topic Sentences

Writing an Outline (Business Plan)

How to write a Business Plan (Outline)

A good business plan guides you through each stage of starting and managing your business. They can be used as a roadmap for how to structure, run, and grow your new business. Business plans can help you get funding or bring on new business partners. Investors want to feel confident they’ll see a return on their investment. Your business plan is the tool you’ll use to convince people that working with you — or investing in your company — is a smart choice.

When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs. Traditional business plans use some combination of these nine sections.

Executive summary

Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.

Company description

Use your company description to provide detailed information about your company. Go into detail about the problems your business solves. Be specific, and list out the consumers, organization, or businesses your company plans to serve.

Explain the competitive advantages that will make your business a success. Are there experts on your team? Have you found the perfect location for your store? Your company description is the place to boast about your strengths.

Market analysis

You'll need a good understanding of your industry outlook and target market. Competitive research will show you what other businesses are doing and what their strengths are. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions.

Organization and management

Tell your reader how your company will be structured and who will run it.

Describe the legal structure of your business. State whether you have or intend to incorporate your business as a C or an S corporation, form a general or limited partnership, or if you're a sole proprietor or limited liability company (LLC).

Use an organizational chart to lay out who's in charge of what in your company. Show how each person's unique experience will contribute to the success of your venture. Consider including resumes and CVs of key members of your team.

Service or product line

Describe what you sell or what service you offer. Explain how it benefits your customers and what the product lifecycle looks like. Share your plans for intellectual property, like copyright or patent filings. If you're doing research and development for your service or product, explain it in detail.

Marketing and sales

There's no single way to approach a marketing strategy. Your strategy should evolve and change to fit your unique needs.

Your goal in this section is to describe how you'll attract and retain customers. You'll also describe how a sale will actually happen. You'll refer to this section later when you make financial projections, so make sure to thoroughly describe your complete marketing and sales strategies.

Funding request

If you're asking for funding, this is where you'll outline your funding requirements. Your goal is to clearly explain how much funding you’ll need over the next five years and what you'll use it for.

Specify whether you want debt or equity, the terms you'd like applied, and the length of time your request will cover. Give a detailed description of how you'll use your funds. Specify if you need funds to buy equipment or materials, pay salaries, or cover specific bills until revenue increases. Always include a description of your future strategic financial plans, like paying off debt or selling your business.

Financial projections

Supplement your funding request with financial projections. Your goal is to convince the reader that your business is stable and will be a financial success.

If your business is already established, include income statements, balance sheets, and cash flow statements for the last three to five years. If you have other collateral you could put against a loan, make sure to list it now.

Provide a prospective financial outlook for the next five years. Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets. For the first year, be even more specific and use quarterly — or even monthly — projections. Make sure to clearly explain your projections, and match them to your funding requests.

This is a great place to use graphs and charts to tell the financial story of your business.


Use your appendix to provide supporting documents or other materials were specially requested. Common items to include are credit histories, resumes, product pictures, letters of reference, licenses, permits, patents, legal documents, and other contracts.

Credit: https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan